The sweeping decision by the owner of titles including The News of the World and The Australian to abandon the practice of giving away news in exchange for attracting a large audience for advertisers could embolden other publishers warily examining paid content models.
"We intend to charge for all our news websites," [Rupert] Murdoch said.
"If we're successful, we'll be followed by all media," he added, predicting "significant revenues" from charging for differentiated news online.
He warned that "the big competition will be coming from the BBC," which offers online news for free, but said: "Our policy is to win."
Who knew Murdoch was a graduate of the Billy Bishop flying school?